The National Geographic Society has partnered with the Coral Reef Alliance and the Honduran Institute of Tourism to launch the Go Blue Bay Islands, National Geographic, Geotourism Map Guide – a dynamic travel guide which focuses on two initial destinations selected within the Bay Islands – Roatan and Utila, and will continue to expand to the island of Guanaja in the near future.
One of the main benefits of this project is to provide micro, small and medium sized tourism enterprises in the Bay Islands with a powerful marketing tool that gives them further exposure on the web through an online platform that is associated with an internationally recognized and well trusted brand, such as National Geographic.
In exchange for this valuable promotional support, participating businesses receive training on relevant environmental and social issues of great importance that affect each and every one of them.
In addition, the program targets these service providers encouraging them to adopt specific measures and recommendations that will improve their levels of sustainability in their daily operations and thus improve the environmental, social, and economic conditions in their communities.
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